Addiction
to alcohol and drugs today, is a problem that has beset the society
at large. It is not a “it
cannot happen to me” or “it cannot happen to us “scenario any
longer. It could be someone in your neighborhood, friends, relatives,
family or that someone can even be you!
Gone
are the days when a person would consume alcohol to enjoy the taste ,
the drink and the good feel it leaves behind.
The
current young generation are the ones that live on the fast track,
the ones for whom the world is in the palm of their hands with
smartphones and the internet. Families are nuclear and the pocket
money large, the time spent as a family is lesser ,
dysfunctionalities abound.
The
youth get into experimenting with drugs and alcohol. In the past it
was macho/cool to be smoking a cigarette, today if you don't smoke a
joint or drink you are a nerd and uncool.
The
norm is to drink to get drunk. children are getting into substance
usage from the age of 15 or 16 and these are through all strata of
society. A young patient of mine who would get “smashed” over the
weekend with his group of friends told me “what is the fun in
drinking doc if one does not get drunk every single time?”
Is
the society today enabling increased consumption of alcohol and drugs
? Alcohol is not advertised overtly as per the law of the land.
However, subliminal marketing in the form of the alcohol brands
selling other products like mineral water or soda etc is advertised .
There is a new watering hole opening everyday . Consumers are enticed
with happy hours wherein unlimited drinks are served at a minimal
price. These target the youth who have limited monies in their
pocket. At the same time in some places there is talk of prohibiting
alcohol. This leads to hoarding stocks of alcohol, encourages black
marketeering of the same, thus leading to an increase in criminal
activities and consumption.
Sadly,
thus, the youth of today who drink to get drunk are in grave danger
of being potential alcoholics.
The
way forward is to increase awareness amongst youth regarding
addiction and addictive traits and to share the solution of an
alternate life beyond drugs and alcohol.
We
at AH facilitate such awareness programs .